By: Kevin Voisin

"Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared." -Buddha

The recent explosive growth of social media has been as surprising to some business owners as it has been dramatic.  I am often confronted with business owners who don't understand how people have time for social media and are skeptical about whether or not it can really help their business to be successful.   

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I keep seeing the ads on TV and in the magazines for 1&1 website builder.  While the argument can be made that an average website is better than no website, the rationale is feeding the notion that a website is some secondary thought to your business.  Folks, its not.  It really is something to be taken very seriously. The 1&1 solution seems like the way to go but please reconsider.  There are very powerful yet easy-to-use solutions now especially the tools we use from Adobe.  Trust me, our Adobe grounded sites are serious business sites and are, we bet, are easier to use than the web-in-a-box stuff being touted in these ads. 

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In a recent survey posted on our Facebook page, we asked which of the following marketing issues were of greatest interest: marketing strategy; email marketing; or traditional marketing like ads, billboards and such. Interestingly, marketing strategy topped the list so in this installment of the Marketing Minute, we’ll talk about important strategies for you to consider now. 

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Merry Christmas! No I'm not late since Christmas did not end at midnight December 25th but actually began at midnight December 24th.  That's what the 12 days of Christmas is all about, the 12 days after the birth of Jesus until the Magi, aka the Three Wise Men, arrive.  So in the spirit of it all, Merry Christmas. 

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If you build or repair anything, you know the value of having just the right tool. And while having a fancy specialty tool is cool, there is simply no replacement for the requisite hammer, saw and wrench. It's the same with marketing. We love the cool tools but there are some things that no company can do without.

Have a look ... 

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Convert marketing tools into emergency response tools.

Website - if you have one of our content management based websites, use the News/Announcement tool to post updates on whether you are open, services you may have relating to the emergency, etc.   

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The political season is coming around again, and with it a resurgence of the old-fashioned direct mail piece. Or, as I like to think of it, the red-headed stepchild of the advertising world. 

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An interesting thing happened last week after my sister got married...

It all began when I friended my new brother-in-law, Daniel, on Facebook. He accepted, and in turn friended me and my husband. Then my parents and their spouses friended their new son-in-law, and, in turn, Daniel’s parents began friending his new in-laws. Before you knew it, Facebook was positively afire with Lirettes and Szanyis and all their in-laws, out-laws and extended kin friending each other.  

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This week we had sales reps from AFLAC stop in to share the benefits of their insurance plans for our growing company. They were professional and very helpful, and we may take a look at their products. Please don't tell them this, but what really stood out to me during their presentation was that big, white duck. 

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What a dramatic week this has been. Like other historic events, people will forever remember where they were when they heard the news Osama bin Laden was dead. In that instant, heroes were born, tears were shed for those lost, and - perhaps - our nation finally began to heal as justice was carried out.  

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