Here are the ABCs of starting your very own blogging/social networking cult. 

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This sounds like a given, I know. But I don’t literally mean the guy who fixes your coffee. I mean the person in your office who needs more help than the customers calling your support line. (You know who I mean. And if you don’t, then it’s probably you.) I’m talking about the person who offers more questions and no answers when a client calls with an issue.  

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"I can't wait until we finally get on Facebook and Twitter and Blogtalkradio so we can FINALLY get our voice out and let people know we're here!" 

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Let’s call this an introduction of sorts. I’m five foot, two inches of irreverence. I like my cars small and fast, my trucks big and loud, and I wear my boots tucked safely underneath my pant legs as God intended them to be.  

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Do you garden? Are you raising kids? Have you done anything that requires time and effort to make it grow? Well we have. 

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Having previously explained why I despise desktop publishing (read here), I’m now going to give you some advice to help in your … wait for it … desktop publishing.  

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I shed a little tear the day desktop publishing became a standard component on personal computers. Yes, I understand that it made design tools accessible to everyone. But is that really a good thing? Does Grandma really need the ability to design her own flyers?  

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In marketing and communications, alot has changed from the golden days of marketing where some slick message, crafted by some high-powered ad agency was fed to the mass market via television, radio and print. While this still is a big part of getting the message out, more common now is information posted by the market who have a real one-on-one experience with the product or service. This phenomenon is made possible by the democratizaton of the message through technology. With blogs, text message, Google and the I Phone, there is not much that cannot be found out about nearly any product, service, company or individual. 

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