What a dramatic week this has been. Like other historic events, people will forever remember where they were when they heard the news Osama bin Laden was dead. In that instant, heroes were born, tears were shed for those lost, and - perhaps - our nation finally began to heal as justice was carried out. 

Overnight, the men and women of SEAL Team Six have become superstars in demand the world over. Just this week we've tracked an increase in the explicit mentions of SEALs in materials like video game ads and web searches.  We even received a pitch to attend a conference featuring a retired SEAL as guest speaker.

From a royal wedding to the death of a long-sought terrorist, the market's focus can shift dramatically without warning. Should your marketing focus shift with it? 

So what should you do?

Nothing. Sure, your regular marketing message isn't as dramatic as the events of this week. But it also isn't as tragic, either. Don't hitch your wagon to tragedy. If your message is  compelling, the market will listen and even seek you out.

God Bless America and God Bless the men and women of SEAL Team Six.