Consistency

by: Charles Gaiennie on

Consistency


How do you like our use of different colors in the title of this week's Marketing Minute? Annoying, isn't it? Possibly even bordering on obnoxious. But in true Marketing Minute style we are using eleven different colors to draw your attention to the absolutely essential requirement of consistency in your branding, marketing and advertising.

Here's why...

In marketing, you are constantly competing for space in the minds and hearts of your market. This is true whether you are Coca-Cola or Slop-E-Joe's Barbecue Shack. (we just made that name up so apologies is there really is a Slop-E-Joe's out there somewhere) Success in gaining ground in that mind and heart space starts by making it ridiculously simple for someone to recognize you immediately whenever and wherever they encounter your brand.

Here are three rules to guide you.

Rule 1 - create a brand that is clear, simple and recognizable.
Rule 2 - don't allow your latest flight of creative fancy to mess up a perfectly good brand.
Rule 3 - use the un-messed-up brand with perfect consistency as to colors, font styles, images and tag phrases every time, all the time.

By following these three important rules, you are avoiding creating confusion about your brand in a marketplace where confusion is already the norm.

So whatever you do, when it comes to your marketing, advertising and branding,

Stay Consistent! :)


© Copyright The W.L. Gaiennie Company 2016