Email Marketing - How to make it worth your while?

by: Matthew Gaiennie on

A common concern moving into 2011 is whether email marketing is still worth it. The answer is yes, however; you will need to follow a few guidelines.

  1. Integrate your email campaigns with your social media. – Social networking continues to be on the rise and doesn’t seem to be slowing down. So, if you don’t have a Facebook fan page, Twitter or YouTube account, we definitely recommend you get at least one of these. Plus there are many more social networking sites that can greatly boost your exposure. But that’s a topic for another day. (Get our social media evaluation here.)

    Once you get a social networking account for your business, start posting links to your emails immediately. Thanks to companies like Constant Contact, they allow you to set up links or directly post links of the emails to your social networking accounts.

  2. Make it a two-way conversation. – Drawing in your readers is very important, and making it a two way conversation is the best way to do this. Start your email with a question or issue important to your reader base, have a promotion or contest, create a survey or request comments on certain topics in your article.

  3. K.I.S.S. – An acronym taught to me by my fifth grade teacher, Mrs. Quick, “Keep it simple stupid.” (Looking back, calling your fifth grade students stupid isn’t very nice. Oh well.) The point is to keep your emails short and to the point. Your emails are meant to get clicks to read the rest of your article, buy something or to read more about your business. So just remember, when writing an email, K.I.S.S.

  4. Plan your email campaigns – This one is pretty simple but a lot of people let this get away. Planning your emails to have a purpose rather than the “Ooops I forgot to write one this week, let me throw something together” approach. Either pre-write about a month at a time or plan in advance what you will be writing about and when you will sit down to write it. This way, you give yourself a chance to research and make your emails more informative and more interesting to read.

  5. Last but certainly not least, track what your readers are clicking on – This is one of the most important bonuses of using email marketing. You can, usually, find out where the reader clicked and can start to promote and let your readers plan your articles and emails for you.

If you follow these guidelines, email marketing will always be worth using.

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