From zero to hero in three days or less

by: Charles Gaiennie on

Lafourche Parish has a new brand to support tourism recovery. It's called "Dig In! Lafourche" and invites locals and tourists alike to share how they Dig In! to Lafourche Parish. View it now at www.diginlafourche.com. Not only is the brand fun and engaging, it's also a magnet for some really cool content.

In three days content like this garnered more than 120 likes on Facebook, 3,500 post views and 180 unique website views.


This is a view of website traffic and unique visits for www.diginlafourche.com. Analytics such as these help us track the effectiveness of a campaign.

No matter how pretty a site is or how cool the graphics and art are, the reason people visit a website or a social media site is for interesting content. For a parish like Lafourche, finding interesting things is easy. That the weeks surrounding the brand launch had some exceptional activities going on didn't hurt either.

Three fishing rodeos including the return of the Golden Meadow Tarpon Rodeo, the first ever Oilman's Rodeo, the return of the Manning Passing Academy with its star-studded celebs and the brand launch event itself made it easy to produce great content. The results are clearly seen in the spike in interest in a very short time period.

Sure you may not have Archie Manning (check out his Dig In! spot here) or Lafourche Parish President Charlotte Randolph as ready sources of content, but you certainly have something that is of unique interest to the people who are waiting to hear from you. All you have to do is dig in to find it.

© Copyright The W.L. Gaiennie Company 2016