Think of us as your general contractor of marketing

by: Charles Gaiennie on

If you've ever built a home, there is typically someone there called a general contractor. This is the person who you deal with directly to express your vision or desires for what the house should look like and do. With this information in hand, it becomes the general contractors job to then assemble the right components to ultimately give you what you need.

Our role is often very similar. We are that general contractor that you come to to express the outcomes you are seeking in your marketing and outreach. With that information in hand, we look into our bag of resources to determine which components we have, and which components we'll need.

For example, our core staff includes award-winning graphical designers, copywriters and project managers. We do not however have in-house print capabilities (yet) so we would then reach out to one of our trusted partners to accomplish that task. We bear the burden of assembling and managing all of the sub components so that all you have to worry about is the final result.

Certainly if you feel strongly about one of the components of a project, we'd love to hear about it. Mostly however, you can be assured that we will bring together the pieces in a way that works best for you.

To learn more about the processes we use and how those benefit you, give us a call today at 985-446-6088.

An administrative assistant doth not a marketing director make

by: Charles Gaiennie on

The people who keep people like me directed, focused and on time are gold to an organization. These are the administrative assistants (whatever title may apply), who really are the ones to go to when you need something done or want to know what's going on. They are wonderful and they are indispensable.

They are not, however, marketing managers and trying to make them so is a disservice to both you and them. Here's what we mean.

Most company managers are expert at whatever it is that they do, or sell or produce. That's a given. They typically are not however, experts in matters of how to draw attention to their companies through marketing and public relations. It may seem to them to be a soft skill, akin to ordering more coffee for the break room. "Just get some t-shirts and buy that ad in the city map they give out at the tourist commission" may be the extent of their involvement, leaving the details up to the resourceful and capable - administrative assistant.

The problem is this. Advertising and marketing cost money.; Good marketing is well thought out, has a very defined purpose and is tied to a specific return on investment. Planning for it requires analysis akin to what managers would apply to the purchase of a major piece of equipment or the strategic entry into new markets. It is definitely not something relegated to the administrative assistant. And yet, for many companies, that is about as far as it gets.

It is no wonder that so many companies are so dissatisfied with the results they get from their marketing efforts.

So may we offer our most sincere thanks and admiration for the people who really keep things moving. We couldn't make it without you. However, the next time the boss drops a marketing task on your desk, give us a call.

Watching it Grow

by: Charles Gaiennie on

Do you garden? Are you raising kids? Have you done anything that requires time and effort to make it grow? Well we have.

We are growing a company, nurturing it every day, watching it get stronger and seeing it become more relevant not only in our lives but in the lives of our clients. Wow...what a ride.

Seeing it grow tells us that we are working in fertile ground. There is a receptiveness and a need for the communications, marketing and image building that we offer. It also tells us that our work matters and makes a difference. All pretty cool.

Making it happen are the innovative people of our company. These folks really care and are happiest when they help others succeed. They are also insatiably curious and are always pushing the envelop on what's next among the things that matter. Their independence, drive and commitment is something to behold.

Watching this grow is an experience that few get to experience. I am fortunate to see it all happen.

Until later...

The Power of the People

by: Charles Gaiennie on

In marketing and communications, alot has changed from the golden days of marketing where some slick message, crafted by some high-powered ad agency was fed to the mass market via television, radio and print. While this still is a big part of getting the message out, more common now is information posted by the market who have a real one-on-one experience with the product or service. This phenomenon is made possible by the democratizaton of the message through technology. With blogs, text message, Google and the I Phone, there is not much that cannot be found out about nearly any product, service, company or individual.

So what's a company to do in crafting a message to promote?

The answer is simple. Participate. By participate we mean first of all get your information out into the world wide web. If you cannot be found online you are missing the best opportunity out there to tell your story and get found. Be careful though. Having an online presence is important but it is equally as important to have a web presence that is well organized, clear and of value to those who find it. This takes a bit of thought in how you organize and display information. Less is better and clarity is a stronger draw than a bunch of spinning icons. Keep it clear and keep it simple to have any hope of keeping anyone's attention. More later...

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