Why A Website is NOT an IT Project

by: Charles Gaiennie on

Let me start with apologies to our wonderful friends and colleagues who are experts in the underlying technologies of websites.  We love these folks and couldn't do what we do without them however...

Look.  Here's the deal.  Although it is clearly technology that enables us to reach the world through our websites, emails, cell phones and Facebook pages, who really do you think the customer wants to hear from?  You, or your IT guy?  Again, no disrespect intended to the IT folks, however if someone is talking to you, it’s because they are interested in the flowers you sell, or your creative lunch menu or your one day guaranteed car repairs or whatever you do and could generally care less about whether you are using XML or HTML.  You are infinitely more interesting.  You are the holder of the information they desperately seek and you are the reason they are at your website to begin with.  What this means is that (there's a pattern here) YOU are the one that should be in direct control of your website with little or no barrier or filtering by anyone with IT in their job description.

The great news is that this is very do-able these days.  When we select technologies for our web projects, one of our top criteria is that the technology be powerful, impactful and have low to no technical barriers.   What we are describing is what is known as content management system that is accessed by simply logging onto your own website.  Properly done, a content management website allows you to; change text with no more effort than using a word processor like Microsoft Word, add new images to a page by simply clicking a browse button similar to the way you attach something to an email or adding or deleting pages and having the results automatically reflected in the menu structure – and all without one call or email to the IT guy.  Not only can it be done, it is being done and is the only way we develop and manage websites.

Interested in knowing more?  Why not give us a call at 985-446-6088 or go onto our content-management-driven website at www.wlgaiennie.com to learn more.  DISCLAIMER.  Our site is under revision as we speak so bear with us as we tweak some things out. 

Until next time…




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