Online Marketing
| We'd like you to accept this basic premise, all marketing is designed to direct traffic to your website. Period. When we refer to the activities that direct traffic to your web. This can happen in many forms but here are the essential ones; Put your website on everything - your business cards, your signs, at the end of your e-mails, everything. Make it clear that it is the place to go to find out more about your company, Promote in whatever way works but put the really good stuff only on the web. Why? Mostly because it is one of the few sure ways to track response. Any good site includes web analytics, or software that track who visited what page, for how long and what transaction they performed. Try getting that from a coupon! Use search engine optimization techniques to ensure that a Google search turns up your site. This is a process unto itself but basically it is all about making sure that you use page titles that represent what you do so that keyword searches find those pages. This includes tagging pictures with names as well. Use e-mail and social network marketing to share just enough information to get readers to go to your site for the full story.  |  |