You've seen the movies and t.v. shows. Powerful company executives sitting in a board room having brands and marketing proposals thrown at them. That may very well be the case with the huge companies that immediately come to mind, whenever you think about your favorite products.

But, wait- what about the middle sized and smaller sized businesses? Why on earth would they need to even think about retaining an ad agency? We're glad that you asked, so we are going to give you 6 reasons that those companies are just as worthy.

1. Advertising agency executives know their jobs, and are properly trained. They know what works and what doesn't. You can rely on their expertise not to waste you advertising dollars where they won't be effective.
2. Fresh, new ideas are great for creating brand awareness and excitement. It's great to use the skills of someone looking from the outside-in. 
3. Good, expert advertising is a full time job. Let's face it. You have enough on your plate with day to day operations. Let alone launching great ad campaigns.
4. Ad agencies keep sales reps honest.  Some sales reps are just out to make a buck. Some may try to sell you anything, not really caring if your money is well spent.
5. You get to build a close relationship with people who genuinely care about your needs. An ad agency can become like your second family, sincerely desiring to see you succeed.
6. You will have a greater chance of taking your business to a higher level, realize your dreams and attain your goals.