There has always been somewhat of a golden rule when it comes to marketing: “Go Where the People Are.” Now, I never officially heard that anywhere, but isn’t it true?!

Although I am young, there seems to have been a plain site evolution of where the big-time marketing took place. At one time newspaper and radio were the biggest and greatest forms of advertising. The next in line was television. Television became the best and most well-known form of advertising. Now, we are seeing the major shift of advertising going to the internet. All others are still around, for now J, but the trend of marketing has greatly shifted into the online spaces.

Internet advertising is so much more diverse than any other form, but it is the way to the masses. Not just to the masses, but you can narrow down to specific people and demographics. There are websites, search marketing, PPC, banner/link ads, social media, mobile, etc., etc., blah, blah. You get the point!

One of the largest segments in online marketing, and the one most talked about lately, is in the field of Social Media and Facebook. Everyone and their Momma has a Facebook account or AT LEAST knows what Facebook is. Facebook currently has over 400 MILLION people on its platform, and HALF of them get on EVERY DAY!! That is a whole lot of people in one place!

If you are in business, you must have also heard about Facebook Fan Pages. They are profiles for brands, organizations, and high profiles individuals. The problem is, so many business owners simply don’t understand what it is, how to start one, don’t have time, and most importantly… don’t know WHAT to do with it once they have one.

Another problem I am seeing is that people are asking, “What is my Return On Investment?” Maybe people were asking what their ROI was when first thinking about purchasing a phone system… but for some reason, I don’t think they were. They just knew it was an easy way to communicate, everyone has a phone, and it is easy to operate. Heeeyyy… that sounds exactly like a Facebook Fan Page can be for your business. Like I said earlier, everyone has a Facebook, it is an easy way to communicate with your customers, and it is easy to operate. PLUS as an extra bonus… IT IS FREE! Just costs your time, which you should SCHEDULE to manage so you don’t waste your valuable time on Facebook.

If you have been thinking about getting a Fan Page… Just Get One Already! Don’t make it more complex than it is! Stop asking so many questions and just DO IT! You can learn EVERYTHING about Fan Pages online. Learn how to set it up, brand it, add cool features, and market it to your clients and customers! Just follow the golden rule: “Go Where the People Are!” Communicate with your current and potential customers, ask them questions, answer their questions, communicate with them, become their resource in your field of expertise.

Do you know that BestBuy launched something called “Twelpforce” that they said was only 80% finished when they started?! BESTBUY! A huge brand like that jumped in with a little plan and took things in stride. Social Media is flexible and ever-changing. There is no PERFECT time to start. The perfect time was YESTERDAY.

However, if you feel that all of this is overwhelming and you don’t have the time, we at The W.L. Gennuine Company can create a strategy, implement your branding, and assist you with your Facebook Fan Page. Just let us know your ideas and we will give you ours. Let us help you get your Facebook Fan Page already!